羊 is a portrait: two horns curving over a long face. So admired was the animal that 羊 builds goodness itself — 美 'beautiful' is a big 大 sheep 羊, and 善 'virtuous' has a sheep at its heart. To ancient herders, a fat sheep was beauty and virtue in one body.
The zodiac's 羊 year famously confuses translators — sheep? goat? ram? Chinese doesn't force the choice. 羊肉串 lamb skewers rule street corners from Xinjiang to Shanghai, and 三羊开泰 'three sheep open prosperity' is the New Year pun for good beginnings.
Two horns over a long face — a SHEEP looking straight at you.
薅羊毛 'plucking sheep's wool' is netizen slang for milking every coupon and cashback — the platforms are the sheep.